Keep Your Eye on The Competition

If the competition in your market is aggressive in trying to lure away your customers, a would-be buyer may hesitate. The buyer will want to know how the competition is affecting your business. The buyer may even consider the possibility that increased competition may be the reason you’re selling and decide to walk.

Even as you’re in the process of setting up a sale, you’ve got to keep your loyal customers and continue to try to attract new ones. Knowing what your competition is doing and having a good understanding of how they operate is a big advantage for you as a business owner.

The competition is a force aimed at driving down your profitability, and thus, your salability. We would suggest the best way to begin to counter this is to perform a competitive analysis. Analyze the market forces local, national, and international. This can only help you to come up with new strategies, perhaps for marketing your products, or even coming out with new products or services.

Set up a Google Alert for the names of business competitors and for yours as well. Remember that information is power. Gather all the information you can about competitors from trade papers or mainstream publications. Read your competitors’ ads and their marketing materials. Having wide knowledge about your competition can only help you in the long run.

The silver lining within the dark cloud of having competition is that it forces you to do better yourself and with your company. When you discover that the competition is doing something that you aren’t, strategize about a way to counter their move and to stay ahead of them.

Learn More About Selling Your Business with Us

Contact us today to speak with a professional business broker who can help you start the process of selling your business.  If you’re interested in learning more about us, download our free Fact Sheet, which gives you further information about our firm:

By | 2021-08-19T10:11:08-05:00 May 3rd, 2021|Blogs|Comments Off on Keep Your Eye on The Competition

About the Author:

Want our monthly newsletter?

Just fill out the form below to receive our monthly insights:

  • This field is for validation purposes and should be left unchanged.

What every business owner needs to know.

Our book can teach you how to plan now to maximize the sale price of your business.


What to avoid when selling your business.

Deal Killers is a practical guide for current and future business owners who will, at some point, consider the sale of their business.