Benjamin Ross Group Sold Manufacturing and Distribution Business, Essex County, NJ

Benjamin Ross Group Sold Manufacturing and Distribution Business, Essex County, NJ

Princeton, NJ  – November, 2021– Benjamin Ross Group, a mergers and acquisitions/business brokerage firm,, is pleased to announce that we have sold the Manufacturing and Distribution Business, Newark Auto Products, Essex County, NJ to a private investor.

About Newark Auto Products

Newark Auto Products, established in 1907, is a manufacturer and distributor of automotive replacement carpets and replacement rubber mats. They started as a trim shop, refurbishing upholstery in horse-drawn carriages. As the popularity of the automobile grew, so did Newark Auto and the products they offered for automobiles. At the close of World War II, the company produced everything for the interiors of cars, from replacement carpets and seat covers to convertible tops.

In the 1950’s they became the first supplier of replacement carpets, seat covers, and convertible tops for automobiles in the J.C. Whitney catalog.

Currently, their focus is automotive replacement carpets as well as replacement rubber mats for classic pick-up trucks to the do-it-yourself market.

Their products are sold through distributors with industry-specific websites such as,, and

The seller of Newark Auto Products, Ben Hershkowitz, had this to say about Benjamin Ross Group: Michael and his firm were fantastic.  Not only did they find a buyer, but they were with me at every step of the selling process to make it go smoothly and without a hitch.”


About Benjamin Ross Group

Benjamin Ross Group ( performed a valuation of the company, was engaged as a business broker to sell the business, identified a qualified candidate to purchase the business, and secured SBA financing for the transaction.  The Benjamin Ross Group works with business owners who want to sell their businesses and routinely sells 95% of the businesses they represent, whereas the national average is only 20%.

Benjamin Ross Group represents business owners who want to sell their businesses and leave their employees and customers in capable hands.  We support our clients through the biggest business decision of their lives, so they can move on with confidence, peace of mind, and the most competitive price for their hard work.  We sell 95% of the businesses we represent, compared to the national average of 20%.  And we earn our clients’ trust because of our expertise, professionalism, and extensive network. For more information, go to: